Search engine optimisation (SEO) has always been, and continues to be, a mysterious mix of art and science. Even the experts are surprised sometimes by the results they get from changes they’ve made to a website. The problem is that Google updates their ranking algorithm on a regular basis, sometimes just a little bit, other times in a major way, and in any case, their little black ranking box is so secret they will only tell the world how it works in general terms. So we are always guessing a little bit about exactly what it is they want from us.
Having said that, there are a number of key SEO tasks that have remained the same for the last decade and these things must always be done or you won’t get anywhere with your SEO efforts. If these core optimisation tasks have not been done, doing them will make a big difference to your rankings and even push you up onto page 1 for certain search terms (depending on how competitive the search terms is).
There are also a few things that need to be done on an on-going basis to hold or improve your rankings.
Our SEO Service is easy to understand, affordable and transparent. It goes like this:
- We do the core things that need doing to your website. This will take up to 2 weeks to complete as we monitor how the changes we make are received by Google. These ‘on-page’ tasks will not need to be repeated and they form the basis of any and all future SEO work done on the website. Of course we let you know exactly what it is we’ve done.
- We set up accounts for you with Google Analytics and Webmaster Tools. These are services provided by Google that provide you with all the information you need to understand the traffic coming to your website, where your website visitors came from, how they found you, which page they landed on, how long they stayed and so on. Google will also tell you if there are any problems with your website that need addressing, who is linking to your website, when the Google bots are looking at your website and a lot of other stuff.
- We then teach you how to do the on-going things. They are not difficult things to do, but you are the best person to do them because you know your business and what you want to achieve. You will need to commit an hour or so each week and be consistent in order to improve your rankings, but the rewards are there.
After that you will have the knowledge to continue your SEO efforts, the tools to see how your rankings and website traffic numbers are being impacted, and us to lend a helping hand if you need it.
SEO Services Cost
We charge a one-off $295 to do everything described above – the core setup, the Google accounts, and teaching you how to do the on-going things.
Improving your website rankings is everything, particularly in a tourist destination like Port Douglas where the internet plays such a big part in what people do when they are holidaying here. An investment of $295 is small change for this level of service.
How to Start
Simply shoot us an email to firstname.lastname@example.org (or use our contact form) with:
- your website address
- what you want from SEO
- your main competitors
We will have a look at your website and your competition and let you know what we think. Anything is possible with SEO, but you have to be realistic. It takes time and a consistent effort to get the rewards, but the rewards can be significant.