If you are not familiar with the concept of Posts, think of them as news articles. When you go to a website and read an article that you find on that site, you are most likely reading a Post.
Blogs, news websites and social media sites are the most common examples of sites that are made up almost entirely of Posts. In the case of a news website there are posts added all the time so you are getting the very latest news. The same applies to social media. Posts are the easiest way of adding new content to your website and you can have hundreds of Posts over time.
Pages on the other hand are static and you will have a limited number of them – three, four, five or whatever. They are the most common way of separating content into different groupings and are normally used to create the menus on the website. The Pages on this website include Are We For You, How We Work and What We Charge.
Posts can be used for a number of things and this will obviously vary according to the website. A business website might use Posts as a way of adding the latest news about that business to the website. A retail website might us Posts as a way of adding information about the products they sell. A tour website might use Posts to display highlights of their tour or special occurrences on particular tours.
We will use Posts on this website as a way of providing educational material so that our customers get a better idea of how their website works and things they can do to make their website better for their customers and website visitors.
A few things to consider for your next Post:
- Name. The Post name should describe clearly what the Post is about otherwise you risk annoying your readers. Our understanding is that there is no physical limit on the length a Post name can be so you can be pretty descriptive, however don’t make the name too long or it will look a bit weird in the Google search results and probably a bit weird on your website. Also try to add some key words in the title that relate to the theme of your website. This will help your standing with Google.
- Images. Posts use a Featured Image to add a visual reference to the text. The Featured Image will normally be displayed on the Post Page above or under the Post name, so it’s important that it helps to entice the visitor to click on the Post, or at least help the visitor understand what the Post is about. The dimensions the image need to be are dictated by the website. In the case of this website the ideal image size is 1000 x 667 pixels. Less than this and the photo won’t fit the space properly. The size of the image in bytes (e.g., 80KB) is very important. Very big images will mean there is more to download when a reader clicks on the Post and the Post will therefore be slower to open. That’s annoying for the reader, but Google also measures how long a page takes to open and if it’s slow they will mark your website down for ranking purposes.
- Categories. These are a really important way of classifying your Posts so you can subsequently display Posts from a certain category in the appropriate place on your website. For example, a news website would probably have a Sport category so any Posts about sport will be assigned that Category. All the sports Posts can then very easily be displayed in the Sport section on the front page of the website, or the Sports page.
- Tag. Tags are similar to Categories. They are another way of classifying Posts so that you can display Posts with the same Tag easily. They are also great for your readers, providing them with a quick way of getting to information that interests them. To continue the Sports analogy from Categories, if the Category is Sports, a Tag might be AFL, or Olympics, or Running. Tags are a bit like Sub Categories.
- Post Length. Google likes 400 words or more (WordPress shows you the word count at the bottom of the Post), however that’s just a guide. Short Posts are fine if you are getting the right information across to your readers. Don’t write drivel just to get the word count up as it’s much more important that the content keeps your readers engaged.
So that’s a bit about Posts. If you have any questions please leave a comment below.